Raising Tomorrow was my MSc Action Research project in partnership with the United Nations International School of Hanoi. I designed and executed a full-funnel digital campaign promoting a gated e-book lead magnet, creating all static and animated ads, the landing page, and the e-book layout. I implemented Meta Pixel, GA4, and UTM tracking to run an A/B test comparing static versus animated creatives. The campaign generated 119 leads in a short testing window, significantly outperforming the previous six-month period and informing UNIS Hanoi’s future digital advertising strategy.
